Below is the text taken from my company website. It is aimed at people in London but if anyone would like to critique or give feedback on the offer then I would welcome your message. You can reach me at email@example.com.
As you will see I am not in anyway trying to compete in the UK self publishing market. I am offering a local, personal and face-to-face service that will only benefit people who are interested in developing an author platform on a long term basis. I make it quite clear what I can and cannot do and I also make it quite clear that people who are already in-the-know about self publishing, are literate in social media, marketing and the work involved should a) do it themselves, or failing that, b) use one of the big national or global companies. I only want to work with people who want to be part of a team, rather than simply having an account, or purchasing an off the shelf process, and see themselves at the start of a very long journey. It seems a lot of money up front and of course, it is. However, as I have learnt and developed on my own journey I know that there are certain things that should no longer be thought of as optional or desirable if you want to produce a good product, and as an example half of the price goes towards a copy edit and manuscript report. Some people may feel confident in their work and do not feel the need for further examination or editing, and that is partly what self publishing is about so I don't blame them, I think that is great, but it goes back to what I said above, they should feel ready to do it themselves in that case. I want people who still need to develop, who know there is more to learn, but want to do so with others and aren't quite there yet... they have not been selected by agents or publishers and aren't capable of starting on their own. Hopefully by working with like minded individuals, even if it is just for one book, we can enable new writers to go it alone or build up their confidence and author platform so that they have success with contacting agents and publishers with future works.